Insights

Part of earning the trust of our clients and media contacts is providing error-free work. We pride ourselves on mastering the details, and even have a rule that any external materials must be proofed by “two sets of eyes” before they go out the door. We recently gathered our Chicago PR team together to discuss top tips for proofing to

Someone once told me you need to slow down in order to speed up. But how could that be in a workplace where multitasking is almost expected? Let me explain. Multitasking is not about piling on the work to the point of exhaustion. Rather, it is about channeling your energy in an efficient and effective manner so that you can

Influencers are an important part of many public relations campaigns. They help grow brand and product awareness and can increase traction on social media. However, not all influencers fit every campaign. Part of the allure of influencers is the individual, personal perspectives they provide. Here are four questions to consider when choosing influencer partners: 1) What are your goals from

While coverage in a big-name media outlet will always be a huge win, a feature story in a niche trade publication can be just as valuable – if not more so – to a client’s bottom line. Like all earned media, trade publications offer exposure and powerful third-party endorsements. Furthermore, trade outlets reach highly targeted audiences, including key decision makers