Insights

You have secured a media opportunity for your spokesperson, now it’s time to get them ready! Whether you are dealing with a seasoned public speaker or an industry novice, it is important to make sure your spokesperson is comfortable and prepared before an interview. Here are some simple steps to consider for each interview: Step 1: Background Information Leading up

More and more, consumers are looking ways to connect with brands in a personal way. They want to see and interact with the actual people who make organizations tick. Enter Facebook Live. Facebook Live broadcasts can be a great way to tap spokespersons, industry experts or influencers to reach target audiences with real-time interaction and direct connection. This can be

We have been lucky to have Derek Baker as our LCWA intern this winter. Here, Derek outlines some of the things he has learned from the experience.  Over the last few months, I have had the opportunity to work as an intern at LCWA.  I learned valuable lessons regarding public relations and what it means to be part of a

Whether your client is more suited for readers of People or Professional Remodeler, there’s one place that virtually all audiences turn to for information and entertainment: YouTube. While video ad production was once reserved solely for big brands with big budgets, it is now a scalable, essential component of any integrated public relations and marketing program. Need proof? During the