Insights

This week showed even Nobel prize winners are capable of committing boneheaded PR mistakes, and it is also brought a slew of new social news. Let’s get into it: Big Timers: This week was PR awards season here in Chicago with both the Publicity Club of Chicago and PRSA Chicago annual awards. LCWA took home some sweet hardware. Check out

When you represent the world’s leading manufacturer of high-performance composite decking, it can be difficult to showcase products to media. It’s not like we can easily ship out samples of finished decks. So, as the saying goes, we brought Mohammed – or Trex in this case – to the media mountain in the form of a dedicated product preview event

This week the Twitterverse offered lots of insight into who is on social media and how it’s affecting our behavior. Here are some of my favorite finds: Streaming is Changing Cultural Consumption – Music-streaming services such as Pandora are getting users to check out other genres they may not otherwise have been exposed to. Spotify listeners, for example, are exposed

From brand updates and future emojis to social media tips and tricks, there was no shortage of interesting stories in the Twitterverse this week. Here are some of my favorite finds: Apple of My Eye– Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP’s annual ranking of the top 100 global brands. With