Insights

As you’ve likely observed, social listening is a growing trend. And, it’s here to stay. Why? Because we’re capable of learning more than ever by tracking consumers’ behavior online. By listening to the online universe, brands can obtain insights from consumer conversations and collect data on themes, trends and behaviors to accomplish a number of objectives. “Social listening” is the practice of

Media relations remains a key offering at LCWA. Over the years we have keenly observed and adapted to the changing media landscape and the many technologies that allow us to track media coverage from all over the world. Long gone are the days of receiving hand-cut paper clippings, as we did when I started my career. My, how times have

I’ve loved books for as long as I can remember. A typical week for me includes reading anywhere between two to five books, so I frequently receive requests for book recommendations from those around me and happily oblige in sharing my favorites. Over the summer, as quarantine boredom hit an all-time high, I decided on a whim to create an Instagram

We all know the goal for PR pros is to keep our clients top of mind with reporters and editors, but it’s not as simple as blasting a general pitch every couple of weeks to the same media list. Planning is vital to successful pitching – and a year-round seasonal pitching schedule is an essential component of a successful media