Insights

As PR professionals, we know there’s a lot that goes into developing the perfect pitch. The planning process is just as important as the writing itself when working to successfully generate media coverage for our clients. Here are some helpful steps you can take to help develop your perfect pitch. Know your news. First and foremost, you must understand why

Working with external vendors is an important part of many of our clients’ PR campaigns. Whether you’re coordinating a satellite media tour, sponsored content or a multi-media campaign, you’ll have many options when it comes to vendors, which can be overwhelming. In order to produce the best work, it’s important to know how to choose and work with a vendor.

Starting a public relations internship is an exciting opportunity, however it can be nerve-racking at times — especially if you are new to the industry. As an intern at LCWA, I’d love to offer some advice to help you hit the ground running and stand out as a rock star intern. Know your clients. Every client is different, and you

At LCWA, we offer clients a full-service, 360-degree approach to their needs by combining the strategic thinking and capabilities of a larger agency with the personal approach and dedication of a smaller firm. Recently, our client Diamond Mowers, the leading manufacturer of industrial mowing, mulching and brush cutting equipment for the municipal, skid-steer and excavator markets, enlisted us to help