Insights

There is virtually no industry or business activity that has not been impacted by COVID-19 in some way, and media relations is no different. With the global news cycle focused on the pandemic, the COVID era is challenging and changing the way PR pros engage with journalists. Over the past several months, our team has had to continually adapt our

Today’s business landscape is littered with risks of crises and unexpected issues. Should a crisis arise, it’s vital to respond in an accurate, timely and thorough manner.The key to responding well in a crisis is preparation. While most organizations are aware that it’s critical to have a crisis communications plan in place, many often struggle with what to include in

There’s no doubt that the public relations industry has faced new challenges during the global pandemic. Whether it be reduced marketing budgets, saturated media landscapes or decreased consumer engagement, PR pros have seized the opportunity to find creative communication solutions while strengthening brand authenticity. To stay up to date while navigating COVID-19 and heightened social activism, we’ve turned to the

The media landscape has shifted significantly in the wake of the COVID-19 pandemic.  Instead of in-studio or in-person interviews, virtual interviews using videoconferencing tools like Zoom have become the norm. To prepare for success, below are five useful tips to make the most out of a virtual video interview: Secure your setting – Pick a quiet, well-lit spot to do