Insights

Today’s business landscape is littered with risks of crises and unexpected issues. Should a crisis arise, it’s vital to respond in an accurate, timely and thorough manner.The key to responding well in a crisis is preparation. While most organizations are aware that it’s critical to have a crisis communications plan in place, many often struggle with what to include in

There’s no doubt that the public relations industry has faced new challenges during the global pandemic. Whether it be reduced marketing budgets, saturated media landscapes or decreased consumer engagement, PR pros have seized the opportunity to find creative communication solutions while strengthening brand authenticity. To stay up to date while navigating COVID-19 and heightened social activism, we’ve turned to the

The media landscape has shifted significantly in the wake of the COVID-19 pandemic.  Instead of in-studio or in-person interviews, virtual interviews using videoconferencing tools like Zoom have become the norm. To prepare for success, below are five useful tips to make the most out of a virtual video interview: Secure your setting – Pick a quiet, well-lit spot to do

The current challenges presented by the pandemic have resulted in enormous changes in the way we do business. Companies are reevaluating how they work, reconsidering processes, systems, office spaces, vendors and budgets. This transitional period might be an excellent time to take a closer look at your public relations agency to ensure you are maximizing your budgets and getting the