November 11, 2011
If you’re thinking about a research project to assess internal communication and identify unmet needs and opportunities, the first step is to pinpoint the objectives. An assessment can take several weeks or several months. Project scope and cost are heavily influenced by project objectives, organizational size and complexity, and whether the entire work force will be able to access a
November 10, 2011
A Closer Look at Internal Communication – Part 1
The research group at LCWA does a lot of research to assess the effectiveness of internal communication and to identify opportunities and unmet needs. Here’s a quick rundown on why they should be done and what’s involved. I’ve found that while these assessments are enormously valuable, many communicators don’t know when they’re needed, how they’re done or what to do
October 7, 2011
PR Lessons from Steve Jobs
This week, like everyone else, I was saddened by the untimely passing of Steve Jobs. And as I read all of the reactions, tweets and articles about him – from tech reporters and former colleagues as well as the Apple devotees among my own personal network – I was struck by the emotion created by the passing of this entrepreneur,
September 26, 2011
Getting Involved in Outside Organizations
As someone who thrives on a busy schedule, I have always looked to “extra-curricular” activities and organizations to help build my skill set. I currently sit on the board of the Public Relations Society of America (PRSA), Chicago Chapter, as the chair of the Young Professionals Network, and have found the work extremely beneficial. Not only do I have the