Insights

Theater Communications Group(TCG), the national trade association for the non-profit live theater industry, released sobering statistics last week including this show stopper:  subscription income at non-profit theaters nationwide declined by more than 15 percent between 2006 and 2010. This presents a fundamental conundrum for theater marketers. Do we attribute the downturn to the tough economy, and continue allocating funds to

Our client Trex Company recently hosted its annual sales and distributor partner meeting in Las Vegas, and I was pleased to attend with another colleague. Not only are these yearly get-togethers a fantastic opportunity to learn about and interact with new products, but they also provide a chance to sharpen networking skills. Admittedly, walking into a room full of hundreds

If you’re thinking about a research project to assess internal communication and identify unmet needs and opportunities, the first step is to pinpoint the objectives. An assessment can take several weeks or several months. Project scope and cost are heavily influenced by project objectives, organizational size and complexity, and whether the entire work force will be able to access a

The research group at LCWA does a lot of research to assess the effectiveness of internal communication and to identify opportunities and unmet needs. Here’s a quick rundown on why they should be done and what’s involved. I’ve found that while these assessments are enormously valuable, many communicators don’t know when they’re needed, how they’re done or what to do