Insights

May 4, 2012

Favorite Finds

Another week of obsessive media-consumption here at LCWA!  Check out some of the stories that piqued our interest this week: Quick and Painless Pinterest Tips: Cision offers up 9 no-brainer tips on driving site traffic through Pinterest. Mom Blogger Motivators: A deeper look at what matters to mommy bloggers provides insight into building relationships The Facebook Factor: After Facebook adds
April 27, 2012

Favorite Finds

We love keeping an eye on the news and, as always, found quite a few interesting stories this week! PinView: It’s no secret that people love Pinterest – so much so, that there’s a new app called PinView to make your Facebook page look just like it! Big Facebook Numbers: Facebook revealed this week that it has 901 million monthly
April 26, 2012

Making the Most of a Major Media Placement

Landing a placement in a major media outlet, from a national morning show to a high-circulation magazine, is a major win for any PR pro – but the work isn’t done there.  After you get over the high of earning some great coverage for your client, it’s time to get to work and make that placement do double duty by
April 13, 2012

Favorite Finds

Here are some of the stories we found interesting this week! From one-line press releases to the entertaining “Texts from Hillary,” this certainly wasn’t a dull week in the media. Friendly Competition: Insights on how Facebook will respond to the growth of Pinterest based on the company’s previous experiences with competition. Penny for Your Thoughts: How to measure the monetary