Insights

With all the news about the Facebook IPO this week, you’d think it was the only current event!  In between stories of stocks and shares, we found some other interesting headlines. Following are a few of our favorites: Pinterest Power: Companies are getting good at Pinterest and early case studies are beginning to emerge. Headlines Make Headlines: In a world

Another week of obsessive media-consumption here at LCWA!  Check out some of the stories that piqued our interest this week: Quick and Painless Pinterest Tips: Cision offers up 9 no-brainer tips on driving site traffic through Pinterest. Mom Blogger Motivators: A deeper look at what matters to mommy bloggers provides insight into building relationships The Facebook Factor: After Facebook adds

We love keeping an eye on the news and, as always, found quite a few interesting stories this week! PinView: It’s no secret that people love Pinterest – so much so, that there’s a new app called PinView to make your Facebook page look just like it! Big Facebook Numbers: Facebook revealed this week that it has 901 million monthly

Landing a placement in a major media outlet, from a national morning show to a high-circulation magazine, is a major win for any PR pro – but the work isn’t done there.  After you get over the high of earning some great coverage for your client, it’s time to get to work and make that placement do double duty by