PR

As PR professionals, we know the importance of a strong brand. Still, it is always fascinating to see how brand power plays out in the field and the impact it has on the purchasing decisions of consumers and trade professionals, alike. With that in mind, the results of this year’s Builder Brand Use Study were especially fun to review since

Outdoor living season is almost here! As many homeowners are looking forward to relaxing in their backyards, some may still be looking to get started on creating their very own outdoor oasis. To inspire DIY-savvy homeowners, we coordinated a collaboration between our client Trex Company and two popular DIY influencers to highlight the company’s new Trex Enhance Deck Kit, exclusively

LCWA was once again included in the O’Dwyer’s ranking of independent PR firms. Gaining recognition as one of the top independent agencies in the nation is an important measure of our status in the industry. We are ranked 5th nationally for the Home and Housewares category. We are proud to work with some of the top home brands in the

LCWA was charged with driving awareness for the Wilsonart Wetwall™ Water-Proof Wall Panel System and showcasing its beauty and benefits, including that it’s easy to install, durable and is a high-performing, low-maintenance wall panel solution for any wet area. Our home PR team turned to some of the best DIYers in the industry to form strategic partnerships that would help