As a result of proactive media outreach for First Alert, a leader in residential fire safety, LCWA secured a timely interview opportunity with KTVX-TV (ABC Utah) about the importance of fire safety ahead of the Fourth of July weekend.
Fires are a year-round threat. In 2020, fire departments responded to an estimated 1.38 million fires in the U.S., or about one every 23 seconds, according to the National Fire Protection Association (NFPA). In public relations, keeping clients in the news is our overarching goal, so leveraging compelling statistics like these as part of our outreach to land media interviews is crucial. By pitching specific data points and research studies, we can offer reporters an expert opinion on topics and provide advice on how people can protect themselves and their families from fire, smoke and carbon monoxide (CO) threats. In this case, First Alert’s senior manager of brand marketing, Ashley Gocken, shared valuable insights regarding summer safety precautions, as well as safety tips and tools when using a grill, during a recent newscast.
As the most trusted brand in home and fire safety, First Alert conducts extensive outreach to media to assist in raising awareness of fire safety and educating people on what to do in case of a fire. This is just one pillar in a robust, annual campaign we use to keep First Alert and home safety top of mind, and a great example of how timely media outreach can help drive success for client interviews. To learn more about home and fire safety, visit firstalert.com.