PR

From the #VMAs to #Deflategate, this week’s Twitterverse has been filled PR successes and failures, as well as some helpful tools for practitioners! Here are my favorite finds for the week: Bad Blood: While Nicki Minaj (@NICKIMINAJ) and Taylor Swift (@taylorswift13) seemed to have come to a truce, the “Anaconda” singer had some choice words for #VMAs host Miley Cyrus

This week included tons of announcements from brands and social media companies! Check out my favorite trends from the Twitterverse: Unboxing is Unbelievable – The volume of YouTube unboxing videos has boomed in recent years. Many are still user-generated videos, but brands are starting to get in on the action. Disney and Star Wars: The Force Awakens are hosting an

This month, our client UnitedHealthcare launched an innovative program in Illinois and northwest Indiana. The Healthy Savings program offers discounts to members who make healthy shopping purchases at more than 250 participating grocery stores. LCWA was tasked with promoting the initiative and made a big splash with a front page business section story in the Chicago Tribune. Additional coverage for

It was a busy week with everything from children heading back to school to high-profile scandals. Here are some of the stories that I found most interesting: Scandalous: It was a bad week for those whose names start with a “J.” Jared Fogle is in deep water after pleading guilty to child pornography charges, and Josh Duggar is again in