PR

Decades in home products PR have helped our LCWA media relations team cultivate strong relationships with syndicated writers. When Eureka launched its new vacuum, the Eureka Brushroll Clean, we knew it would be a perfect fit for one of our favorite writers, Maggie O’Neill, author of the “Moms Gear” column for the Tribune News Service. Maggie writes thorough, honest and

This week featured some big news for social media brand managers and really head-scratching Tweets. Here are my favorite finds: Managing a brand’s Instagram became much easier. Hootsuite announced this week that the company will fully integrate Instagram into its social media management platform. Brand managers will be able to “schedule and publish Instagram content, monitor and engage with Instagram audiences

Summer’s in full swing, and social media news continues to stay hot. Here is round-up of stories that I found most interesting this week: YouTube On the Rise – YouTube’s first report on branded content yielded some interesting info, including the fact that monthly views of branded content are up 55 percent since last year. In addition, Google announced that

LCWA’s home products team recently helped Trex host a successful social media sweepstakes on Pinterest. Following changes to Pinterest’s sweepstakes rules, we had to get creative on how we could encourage people to enter the contest without requiring them to pin specific content, so we decided to ask entrants to create a Pinterest board that showed off their dream outdoor