April 13, 2022
As the most trusted brand in home and fire safety, LCWA client First Alert conducts extensive outreach to fire services nationwide and supports numerous organizations to assist in raising awareness of fire and carbon monoxide (CO) threats. As part of this effort, First Alert teams up with the Chicago Bulls and Chicago Fire Department to host “Take Charge of Safety”
April 7, 2022
AASM Advocates for Permanent Standard Time
In early March, LCWA helped client American Academy of Sleep Medicine (AASM) get out the word about the dangers of seasonal time changes by putting expert physicians on TV, radio and in newspapers around the country. LCWA drove healthcare PR coverage of the AASM’s recommendation of permanent standard time, as well as tips for dealing with the lost hour of
March 30, 2022
Monte Nido & Affiliates Raises Awareness for Eating Disorders
National Eating Disorders Awareness Week (NEDAW) is an annual campaign to educate the public about the realities of eating disorders and connect people with life-saving support. LCWA client and one of the nation’s largest and leading eating disorder platforms, Monte Nido & Affiliates, leveraged NEDAW last month to spread awareness about the nearly 29 million Americans that experience an eating
March 22, 2022
Mary Hesch Takes the Journey of a Lifetime
Recently, the LCWA healthcare PR team set off on a PR journey alongside Wisconsin resident Mary Hesch, who partnered with our client the Pulmonary Fibrosis Foundation (PFF) to raise awareness and funds for pulmonary fibrosis (PF). Mary embarked on a 1,400-mile trek from Wisconsin to Texas in honor of her mother, who died of PF 25 years ago. We followed