PR

Spring seems to finally be in the air here in Chicago, and here are my favorite finds this week! Instagram on Top – According to new data from eMarketer, the number of U.S. Instagram users increased by 60 percent in 2014, and is estimated to top 100 million by 2018. Already, Instagram is bigger than Twitter, and it is currently

A common PR tactic I see used in many award-winning campaigns and much of the work we’ve done with clients over the years is using spokespeople. And I’m not just referring to the product managers, C-suite and marketing team we usually have access to with clients – I’m talking about third-party spokespeople who lend their credibility to a brand. Last

Pop-up restaurants and supper clubs are popping up all across America, and TIME magazine profiled this trend and LCWA client PopUp Republic in a Feb. 16 edition story titled, “The Rise of PopUp Chefs.” The feature highlights the continued growth of these temporary dining venues in the U.S. and includesseveral quotes from Jeremy Baras, CEO of PopUp Republic, a Chicago-based

We found some interesting headlines this week in the social media realm. Following are some of the stories and tips that caught our attention: Power Up That Press Release: Do press releases still work in the age of cluttered inboxes and social media? According to Dan Zarella, a Hubspot researcher, the short answer is yes. This article from Visually offers