PR

Another week of fluctuating Chicago summer weather brings a week of new digital campaigns and tech upgrades. Here’s what made the top spots this week:  Googlecould be submitting a proposal to the NY Department of IT to convert all NYC pay phones into free Wi-Fi hotspots. Google along with other tech companies such as IBM, Samsung and Sisco were in

When reaching out to a media outlet in a small or regional market, it’s important to consider why its audience cares about the story you’re telling – it’s important to communicate, “what’s in it for them?” With this in mind, LCWA recently launched a regional outreach program on behalf of client Trex Company, the world’s largest manufacturer of high-performance wood-alternative

Another polar vortex hit Chicago this week, bringing very un-July-like highs in the 60s. But we’re not completely opposed to a mid-summer cool-down – here’s what else blew through our windy city this week: Grammar Matters – Weird Al Yankovic parodiedRobin Thicke’s “Blurred Lines” to create the best educational music video since Schoolhouse Rocks!, in which he addresses some of

We are once again helping our client Life Fitness, the global leader in fitness equipment manufacturing, search for the world’s top personal trainers! Fitness professionals around the globe can be nominated – or nominate themselves – through July 31 for the Personal Trainers to Watch program at www.lifefitness.com/personaltrainers. Now in its fourth year, the program recognizes and rewards elite trainers around the world who embody