First Alert Bark Genie Launch Gains National Attention

July 28, 2014
Excessive barking is a huge problem for America’s 83.3 million dog owners – not to mention their neighbors. In fact, with 30-40% of dogs barking excessively, this issue can lead to strained relationships – and is the third most likely reason dogs end up in shelters. Enter LCWA client First Alert for Pets, and its new Bark Genie tools (Automatic and Handheld), which help deter barking by emitting an ultrasonic noise that is inaudible to humans and harmless to dogs. This trusted line of safe pet training tools is leading to more happy pets and happy owners – and happy neighborhoods.

To spread the word out about this essential solution, LCWA conducted aggressive outreach to national consumer and pet-focused media to expose the problem of excessive barking and offer readers a way to stay friendly with man’s best friend. As a result, the Bark Genie products were featured in (plus Gannett syndication), Pet AgeSan Jose Mercury News, Modern Dog, About.comPet Life Radio and The Cleveland Plain Dealer, among others. First Alert for Pets was also featured in an AP article about barking that ran in hundreds of newspapers around the country.

For more information on how you can put an end to excessive barking, visit