May 8, 2014
The arrival of warm weather means the backyard is open for business. To shine a spotlight on outdoor living season and its Engineered Artistry campaign, our client Trex has teamed up with Chef Tyler Florence to host the Engineered Artistry Giveaway on Facebook. On the heels of a successful Pinterest sweepstakes, the LCWA team is helping strengthen Trex’s standing as
May 6, 2014
A Gentleman’s Guide to a Good Night’s Sleep
On behalf of client the American Academy of Sleep Medicine (AASM), LCWA secured a placement in GQ’s May issue as part of the magazine’s “12-Month Body Tune Up.” Recognizing that one in four Americans don’t get enough sleep, Dr. Safwan Badr provided tips to help readers sleep more – and better. Lack of sleep is linked to a higher risk of
May 2, 2014
Favorite Finds
This week’s entrance into May saw some buzz-worthy social app changes causing a major stir. Take a look below – and hope for sunny spring weather! Oh, Snap! – Yesterday, Snapchat users received a new type of message from the Snapchat team, announcing the biggest update to the app to-date. Users will now be able to share text messages and
April 25, 2014
Favorite Finds
It may or may not feel like it in your neck of the woods, but we are in the midst of spring – a time for change, growth and trying new things. There was a lot of media change and evolution happening this week – read on for my highlights (Spoiler alert: Change isn’t always popular): Bash-tag?The New York Police