PR

Until last week, many Chicagoans probably didn’t know that their favorite workout machines may be manufactured right here in their hometown. But thanks to a local morning news crew, that is all changing. LCWA recently pitched and secured coverage for the Life Fitness manufacturing story on the Chicago CBS affiliate, WBBM-TV. On April 16, four short segments, filmed live at

On behalf of client the American Academy of Sleep Medicine (AASM), LCWA secured a segment on CNN’s The Human Factorfeaturing Super Bowl champion and former Green Bay Packer Aaron Taylor. Five years ago, Taylor was diagnosed with obstructive sleep apnea (OSA) – a dangerous condition characterized by complete or partial airway obstruction during sleep – and he uses continuous positive

From social media fails to new Facebook rules, there’s never a dull moment in the social media realm – and this week is no exception. Here are some of my favorite finds from the past few days: Common Sense Takes Flight – Another week, another “oops” from people and companies on social media – particularly for the airline industry. A Dutch

“Entering A New Era In Health Care” is the theme of the just-off-the-press 2013 annual report we designed and wrote for the Accreditation Association for Ambulatory Health Care (AAAHC), the leader in accrediting a wide variety of ambulatory health care organizations that include ambulatory surgery centers, urgent care facilities, college student health centers, health plans, medical homes and more. In