March 14, 2014
This week was focused on where we’ve been and where we could be headed: … And Many More!– The World Wide Web celebrated its 25th birthday this week. Back in 1989, the web’s creator, software engineer Tim Berners-Lee, had no idea his creation would eventually facilitate sending hundreds of millions of messages or exchanging $15 million in goods and services
March 12, 2014
A Howling Success
Talk about a chain saw that provides a real bite on the job, but not a huge bite from your budget. That would be the new ECHO Timber Wolf Chain Saw. ECHO asked LCWA to garner online and print editorial reviews that showcase the rugged, powerful tool and its host of professional features, all available at an attractive $399
March 7, 2014
Favorite Finds
The Oscars stole the show this week on Twitter! From Jared Leto’s powerful acceptance speech to Jennifer Lawrence taking a tumble for the second year in a row, everyone has been tweeting about #Oscars2014! Best. Selfie. Ever. – When Ellen posted the selfie taken with 11 of Hollywood’s hottest celebrities, it became the most tweeted tweet ever – with more
February 25, 2014
Safety Meets Style
SLast year, our client First Alert introduced a new series of smoke and carbon monoxide (CO) alarms that blend sleek, modern design with maximum protection. To generate awareness and word-of-mouth for these stylish new alarms, we seeded them with well-known interior designers and encouraged them to try them out in their design projects. As a direct result of this outreach, First Alert was selected by celebrity