PR

As PR professionals, we experience the ongoing evolution of the industry. With new social media channels becoming a bigger part of our everyday lives, as well as smartphones and tablets making communication easier than ever, we learn new ways to refine our skills and help clients communicate their messages. Here are my favorite finds for this week that offer a

Last week, our client Northbrook Court held its second-annual Fashion Forward event to kick off the holiday season in style and benefit two local charities. Charity representatives modeled some of this season’s top holiday looks from Northbrook Court retailers, and with a twist on a traditional fashion show, attendees bid on the looks as they went down the runway. Local

All press is certainly not good press – and we saw numerous examples of that this week. From the White House to the NFL to your local yoga studio, PR reps have had the hands full this week as they take on the hazardous world of crisis communications: Not so Miami “Nice”. The NFL’s Miami Dolphins are in the midst

When this school first opened its doors, the Civil War raged, baseball was in its infancy, and ground was broken for America’s first transcontinental railroad. That’s a century and a half ago, and LCWA client Everest Institute-Rochester, formerly Rochester Business Institute, marked the milestone 150thanniversary of its founding in 1863 at an open house celebration Nov. 1.  We arranged for