PR

All press is certainly not good press – and we saw numerous examples of that this week. From the White House to the NFL to your local yoga studio, PR reps have had the hands full this week as they take on the hazardous world of crisis communications: Not so Miami “Nice”. The NFL’s Miami Dolphins are in the midst

When this school first opened its doors, the Civil War raged, baseball was in its infancy, and ground was broken for America’s first transcontinental railroad. That’s a century and a half ago, and LCWA client Everest Institute-Rochester, formerly Rochester Business Institute, marked the milestone 150thanniversary of its founding in 1863 at an open house celebration Nov. 1.  We arranged for

Sometimes life hands you a messy day and when you get home, an urge overcomes you to just Let Loose and Throw Things. That’s exactly what you’ll see through the dancing in three new videos from Eureka – all crowdsourced with the intention to convey visual power for the brand and a surprise to viewers who don’t expect to see

At LCWA, we love a good trade show! Whether it’s in our hometown Chicago, or a plane ride away in Orlando, Las Vegas, Baltimore or San Francisco. These shows give us an opportunity to meet with media in-person about our clients’ new products and initiatives, and allow us to get some industry perspective.  Most recently, LCWA coordinated media appointments for