November 7, 2013
When this school first opened its doors, the Civil War raged, baseball was in its infancy, and ground was broken for America’s first transcontinental railroad. That’s a century and a half ago, and LCWA client Everest Institute-Rochester, formerly Rochester Business Institute, marked the milestone 150thanniversary of its founding in 1863 at an open house celebration Nov. 1.
We arranged for the city of Rochester, N.Y. and Monroe County (N.Y.) to officially proclaim “Everest Institute-Rochester Day,” scheduled presentations by local dignitaries and coordinated media coverage, highlighted by three live TV segments on ABC affiliate WHAM 13WHAM News that ran more than 12 minutes in total.
Each segment featured an interview with campus president Carl Silvio, who discussed the school’s numerous innovations in business education over the past 15 decades and how its current business and healthcare training programs respond to today’s needs in the Rochester community. WHAM reporter Norma Holland quite enthusiastically told viewers on several occasions to “come on down” to tour the campus, review the history and learn what the school has been doing for 150 years…training people to get a career.