PR

March 25, 2013

In the Mix…A Taste-ful Gift for the Time Pressed Cook

Last week we helped launch the first small appliance line for Frigidaire Professional!  Hitting shelves at Target just in time for the spring gifting season, these stylish small appliances are designed to produce gourmet results in less time for the at-home cook. In the coming weeks, we’ll be getting the word out about these time-saving appliances to media, bloggers and consumers. For
March 24, 2013

Favorite Finds

The first day of spring may have been this week, but it sure doesn’t feel like it in Chicago. Social media, however, has been heating up this week with a yoga pants scandal, Pinterest redesign and March Madness brackets. Here are a few of our favorite stories this week. ·         State of the News Media. Pew Research Center released their
March 15, 2013

Favorite Finds

Chicago may be stuck in a cold snap, but social media’s always hot! Below are some “favorite finds” for this week.  Hashtags coming to Facebook? Facebook is looking to improve its search and indexing capabilities by adding the hashtag symbol, one of the most recognizable features of its social networking rival Twitter, according to media reports. The introduction is not
March 14, 2013

In the Mix…Finding Form and Function in Outdoor Living

To shine a spotlight on its new “Engineered Artistry” marketing campaign, our client Trex brought together two experts in their respective fields, culinary artist Tyler Florence and landscape architect Lisa Switkin. As part of the new campaign, launched for the 2013 decking season, Florence and Switkin appear in a video that explores why these two elements – engineering and artistry