July 20, 2012
Summer’s in full swing and we’re feeling the heat in Chicago. Before we head into another warm, fun-filled weekend, we’ll leave you with some of our favorite stories of the week: Twit Tools: Social Media Examiner listed five new Twitter tools worth checking out. Our favorite: The Twoolr dashboard. Blogging Don’ts: PR Daily called out “12 horrible pieces of blogging
July 18, 2012
In the Mix…Pergo Partnership Proves a Doggone Success
Pergo’s partnership with the Best Friends Animal Society has pet-lovers everywhere wagging their tails! In just over two months, the brand’s “Pergo vs. Claws”YouTube video and corresponding Facebook promotion have generated more than 20,000 “likes” for Pergo and an equivalent donation to the premier national animal welfare organization through Pergo’s “$1 per like” campaign. As a result of LCWA’s aggressive
July 13, 2012
Favorite Finds
As we’ve stared out our windows this week on the Taste of Chicago 38 floors below and a few blocks away in Grant Park, we’ve been following the annual event’s news on Twitter! Here’s a quick look at some of our favorite finds this week: Cool graphics: PR Daily included a neat world map that illustrates the U.S. as the
July 10, 2012
Lights, Camera, Action – Lessons for Television Shoots
With Lara and Denise of Vermont Castings at the shoot! On June 26-27, our client Vermont Castings was in the spotlight during a television shoot at the company’s cast iron foundry and assembly plant in rural Vermont. I was on hand during the shoot, which captured more than 20 hours of footage, and can guarantee that it’s going to be a