May 24, 2012
We coordinated a satellite media tour for our client Trex this week to raise awareness of its outdoor living products in advance of Memorial Day weekend, when many people look to makeover their backyards. Broadcasting from a one-of-a-kind Trex deck in Toronto, Canada, complete with a king-size hammock, waterfalls and fire pits, we offered interviews with HGTV personality Paul Lafrance
May 22, 2012
In the Mix…LCWA Helps Lincoln Park Community Shelter Fight Homelessness
The LCWA team recently donated time to help the Lincoln Park Community Shelter (LPCS) on its annual Metamorphosis Party, an evening dedicated to creating hope and change for Chicago’s homeless. From drafting materials and driving awareness to managing photos of the event, we were thrilled to play a role in raising funds for this wonderful organization. Held at Architectural Artifacts
May 18, 2012
Favorite Finds
With all the news about the Facebook IPO this week, you’d think it was the only current event! In between stories of stocks and shares, we found some other interesting headlines. Following are a few of our favorites: Pinterest Power: Companies are getting good at Pinterest and early case studies are beginning to emerge. Headlines Make Headlines: In a world
May 16, 2012
In the Mix…Pergo Makes Flooring Easy as Child’s Play
March and April were big months for our client Pergo, which was featured in two popular magazines for parents. The new PERGO MAX collection, which combines superior durability and outstanding wear-resistance, was highlighted in photo spreads in both Parenting (2.2 million readers) and Baby Talk (2 million readers). Inclusion in these top-tier publications positions Pergo as the ultimate kid-friendly flooring choice for consumers –