PR

Our client Trex is expanding its brand internationally, which means introducing consumer and trade media in different countries to its beautiful, durable decking! The LCWA team is working with two of our Public Relations Global Network (PRGN) partners to coordinate media outreach in the United Kingdom and Germany. Thanks to our partner firms, Spider PR (UK) and IC-Gruppe (Germany),  European media already are

Silver and gold…silver and gold…everyone wishes for silver and gold. Well, this week, our wish came true at the Publicity Club of Chicago’s 2012 Golden Trumpet Awards ceremony where LCWA was honored with three awards – one gold and two silver – for outstanding public relations programs. The First Alert teamnabbed a Golden Trumpet Award in the Issues Management category for

No one made more headlines this week than the media itself! From “60 Minutes” and Timemagazine to Google+ and Klout, it was a big week for traditional and social media announcements. Following are a few of our favorites:  A Hot New Hangout: Google+ rolled out its “Hangouts on Air” feature that lets you broadcast live sessions for anyone to watch.

The LCWA team has been spreading the word about SecureLine by Lehigh’s new Digital Camouflage Poly Rope and Visiflect Reflective Rope through a “Hide & See” campaign. Buzz has been abundant for these innovative products, with outdoor reporters and bloggers from Florida to the Dakotas testing and loving the new rope. The Digital Camouflage Poly Rope and Visiflect Reflective Rope