PR

Mommy bloggers are one of the most influential groups online. Thanks to social media and an unprecedented level of peer influence, these moms are some of the best sources for marketing success.  Mom bloggers will uphold what they value most, making them so much more effective than traditional advertising. They provide genuine, honest voices whose words and opinions influence brand

My first career experience in public relations brought me to Washington, D.C., where it’s hard not to notice the presence of government all around you. From office views of the Washington Monument to Congressional aides rushing by, government is simply a part of everyday life – including client work and, in many cases, the clients themselves. However, as you move

Development of a white paper as a communications vehicle may sound like a primitive, archaic tool in today’s digital age, wistfully proposed only by older, veteran PR types such as yours truly. However, white papers remain extremely effective tactics for organizations to creatively convey a position or philosophy, or provide depth to a business problem or solution. This is particularly

We always look forward to catching up with old friends at the annual Publicity Club of Chicago (PCC) Golden Trumpet Luncheon, and yesterday’s event was no exception. Adding to this year’s fun: receiving three awards for our great work! The Eureka team earned a Golden Trumpet in the Marketing category for its “Eureka Creates Clean Pet Homes” program, which supported