PR

At a recent media breakfast hosted by Business Wire, we had the opportunity to discuss how “Chicago’s Media is ‘Transforming’.” Here are some of the highlights. Hyperlocal-focus. News is getting hyperlocal – meaning that it’s more neighborhood and individual community driven than ever. An event that is happening in, say, Skokie may not be interesting to an editor at the

Staying savvy about social media can be challenging when the platforms and applications are constantly changing, so it’s important to occasionally regroup and discuss best practices and tips.  With this in mind, I recently attended a Publicity Club of Chicago luncheon to discuss some hot topics in social media.  Here were some reminders that bear repeating: Take advantage of “geo-location” tools.  This

Each year, millions of television viewers eagerly anticipate Oprah’s “Favorite Things,” Ellen’s “12 Days of Giveaways,” and Rachael Ray’s “Faves.” How do these busy hosts learn about the year’s hottest new gadgets and gizmos? As you know, often from PR pros! Unlike paid television product placements, audience giveaways are a popular way to build excitement for products and brands, obtain

In my last post I talked about the who, what, when, where and why of PR writing. Once those questions have been answered, you should have a pretty good idea of how best to approach your writing project. Ideally, you may even have a lead and/or headline in mind. To put yourself in an even better position for a smooth