July 6, 2010
How we brand ourselves online – both personally and professionally – is a topic I’ve been following for some time. There’s no longer a distinct separation between the two – both should show the same values and traits. Although these aren’t the same social media guidelines I followed in college, I’m finding that there are benefits to this new way
June 17, 2010
Another Successful LCWA Media Tour
This week, we held our annual LCWA HomeMakers Media Tour in New York, bringing together some of our home-focused clients and the influential media that cover them. Representatives from Eureka, First Alert, La-Z-Boy and Pergo were on hand to showcase their latest and greatest products and services. We met with editors representing more than 20 of the nation’s top shelter
June 8, 2010
Under the Table and Through the Flowers: Clever Ways to Promote Products at Events
Leave it to GROHE to make its faucets and showerheads even more beautiful! Thanks to a talented team of event planners, faucets and showerheads were the center of attention at a vibrant Kitchen and Bath Industry Show (KBIS) party I recently attended. GROHE did a great job of showcasing its products. Here are some tips I gathered on how to
May 27, 2010
More Awards for the LCWA Team
The Chicago chapter of the Public Relations Society of America (PRSA) hosted a great awards ceremony last night, and we were honored to be awarded with the Skyline Award for the Electrolux Versatility “Magic Wand” press kit. On May 7, the Electrolux and Fabricators and Manufacturers Association (FMA) teams had a great time at the Publicity Club of Chicago (PCC)