PR

I recently had the pleasure of traveling to New York with clients from First Alert to showcase the company’s latest innovation, the Onelink Safe & Sound. It’s a product we announced at CES this January, but it’s hitting store shelves shortly! As such, our formal launch plan is now underway, so we wanted to demonstrate the product’s many features and

Last night was another banner evening for LCWA, as we took home five trophies at the Public Relations Society of America (PRSA) Chicago Skyline Awards. We were honored to win two Skyline Awards and three Awards of Excellence at the annual industry celebration. Winners included: Skyline Award for First Alert — Events and Observances (More than Seven Days); Business-Products Skyline

Being part of the Public Relations Global Network means we are connected to a network of 50 hand-selected PR firms servicing key markets around the world. This allows us to offer the “boots-on-the-ground” savvy of a local PR agency but on a global scale. This week, those boots landed on the ground in Chicago, as LCWA hosted a “PRGN Takeover”—leveraging

Spring cleaning is in full swing at L.C. Williams as our media relations team hit the ground running to promote the new Rejuvenate Click n Clean Multi-Surface Spray Mop System. Building on the momentum gained with a strategically timed product giveaway on the “Megyn Kelly Today” show, our team leveraged a series of tactics to generate media interest and coverage