Spring cleaning is in full swing at L.C. Williams as our media relations team hit the ground running to promote the new Rejuvenate Click n Clean Multi-Surface Spray Mop System.
Building on the momentum gained with a strategically timed product giveaway on the “Megyn Kelly Today” show, our team leveraged a series of tactics to generate media interest and coverage in print, online and broadcast outlets.
A satellite media tour reached core consumers across the country with news of the latest floor-cleaning tool that helps speed clean across every flooring surface in your home. The 17-station media tour not only opened the door for Click n Clean commentary direct from the brand CEO and founder Joe McDonnell, but it also helped foster the brand’s relationship with retail partner The Home Depot via on-air mentions. The team further drove product awareness with its presence at one of New York’s premier “Great Finds” new products media expos. More than 40 editors and producers from outlets such as “Good Morning America,” Woman’s Day, Good Housekeeping, Family Circle and BuzzFeed, experienced the mop’s cleaning power first-hand and spoke with our team about editorial opportunities and product reviews.
A comprehensive influencer engagement campaign will supplement the team’s traditional media efforts. Stay tuned as buzz builds for the Click n Clean!