PR

May 4, 2017

Meeting with Our Global Partners

Last week I attended the Public Relations Global Network(PRGN) conference in Dallas, hosted by our partner firm there, Three Box Strategic Communications. It was a great meeting of smart professionals and I thoroughly enjoyed the time networking, learning and sharing ideas with leaders from PR firms around the world. Nearly 40 agencies were represented, and the perspective on communications, media
May 3, 2017

Identifying Key Influencers for PR Campaigns

Working with the media is as old as the hills in the PR world, but the online influencer landscape has changed significantly in the past few years. Through diligent searching, outreach and relationship building, my colleagues and I have built a database of YouTubers, Instagrammers and others whose reach is wide and influence significant. But the tides shift quickly –
May 2, 2017

Finding Humor in Daily Office Life with Boise Paper

Whether it’s a boss that drones on and on with nothing but clichés, equipment that doesn’t work, or constant interruptions while on a conference call, office life is full of daily frustrations. While these challenges are enough to raise anyone’s blood pressure – could they also be an unlikely source of humor? We certainly thought so, and with our client
April 28, 2017

From ESPN to United, Another Big Social Media Week

Lately, it seems like getting on an airplane is a bad idea – whether you’re a giant bunny (really bad idea) or a stroller-toting mother of twins (leading to PR success for American Airlines). Get your popcorn (or pretzels) ready, turn off SportsCenter and get that arm loose because here are some of the hottest trending topics from the past