March 27, 2017
LCWA helped client Urgent Care Association of America spend the first few months of 2017 staying on the forefront of emerging healthcare trends by landing two bylined articles in top trade outlets, targeted at leaders in the insurance industry as well as colleagues in the urgent care industry. With an increased need for the value-based care provided at urgent care
March 24, 2017
Insights and Highlights from the HOME + HOUSEWARES SHOW
After 25+ years in the PR biz, I consider myself a trade show veteran. Between the International Builders Show, Kitchen & Bath Industry Show, National Hardware Show, NeoCon, DeckExpo SURFACES, and countless International Home Furnishings Markets, I’ve walked enough shows to max out any step tracker. Just this week, I attended my umpteenth International Home + Housewares Show in Chicago
March 24, 2017
Media and Mayhem
Spring finally sprung this week, although we are off to a cold start with blustery winds. With more and more reasons to be anxious when watching the news, here are my favorite finds from this week: GIF Marketing – No matter how you pronounce the word, GIFs are increasingly popular and Tenor, the company who created the GIF keyboard, has
March 17, 2017
Politics and Pandas
With the new American president using Twitter as a platform and social media becoming an increasingly more important channel for civic engagement, posts and tweets this week took a political bent. But – there also were lots of lovable pandas. Here are my favorite finds from this week: Hate Speech Police – In advance of its 2017 elections, Germanyhas drafted