Social Media

As this industry (and the world) continues to progress in the digital age, influencers are being tapped more than ever by brands to help share their key messages, build awareness and generate sales. While the industry is ever-evolving, there are definitely dos and don’ts that will stand the test of time. I’ve worked with influencers on a variety of campaigns

More and more, consumers are looking ways to connect with brands in a personal way. They want to see and interact with the actual people who make organizations tick. Enter Facebook Live. Facebook Live broadcasts can be a great way to tap spokespersons, industry experts or influencers to reach target audiences with real-time interaction and direct connection. This can be

Whether it’s excellent time management, superior organizational skills or even specific office supplies, everyone has a special trick to stand out from the crowd at work. We recently worked with our client, Boise Paper, to hold a Facebook Sweepstakes to hear more about what people had learned to help them look brilliant at the office. Utilizing the “Don’t Look Back,

Whether your client is more suited for readers of People or Professional Remodeler, there’s one place that virtually all audiences turn to for information and entertainment: YouTube. While video ad production was once reserved solely for big brands with big budgets, it is now a scalable, essential component of any integrated public relations and marketing program. Need proof? During the