August 2, 2016
LCWA client Boise Paper has been manufacturing and distributing high-quality paper in the United States for decades, and now their story is more widely accessible to the public. This spring, LCWA wrote, coordinated and produced a series of three videos for Boise Paper to help the company shine a spotlight on its paper making process, its people and the role
July 19, 2016
Sun or Snow at the National Hardware Show!
When our client Snow Joe + Sun Joeannounced that it wanted to do its biggest giveaway yet – two trips for two to any SUNNY or SNOWY destination in the U.S., we knew we had to go all out with a full social blitz to promote this epic sweepstakes. One of the trips was to be given away on site
April 13, 2016
Saturating Sun Joe Social Media
Although the Sun Joe social community is regularly active and engaged on Facebook and Twitter, the LCWA Sun Joe team has trumped that success with daylong social campaigns that tie to a seasonal activity. These 24-hour blitzes greatly increase reach and engagement – and they were done without spending a dime in ad dollars. Recently – two of these days
March 8, 2016
UCAOA Asks, “Urgency or Emergency?”
Convenient hours, affordable visits, quality access, short wait times – there are many reasons why urgent care centers are popular with patients. But while urgent care is appropriate in a lot of situations, specifically injuries and illnesses that need immediate care but are not life- or limb-threatening, it’s not always the best option. To educate patients about the differences between