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Public relations is all about creating third-party credibility – and one of the most effective ways to accomplish this goal is to work with a spokesperson. Within the past few months, I’ve secured three different spokespeople on behalf of our home industry clients. Through these experiences, I’ve learned the following guidelines for picking the perfect personality to inspire trust and

Two LCWA clients were featured in placements in today’s New York Times Home Section! The Electrolux Ergorapido stick vacuum was highlighted as a great pick for college-bound students, including a great picture, quote from the company spokesperson and link to purchase. In the same section, the Grohe Rainshower Collection of colorful shower heads was featured with a great picture and

Our latest lunchtime adventure started with a simple Tweet offering tickets to a local show with: “OK, Chicago, I’ve got 10 tix – 5 pairs…meet my staff at the Bean @ 1 p.” So my co-worker Hunter and I set out for Millennium Park – just across the street from our office – to check it out. Participating taught us

Now that the final exams are graded, I have a few moments for reflection about my experience teaching an “Ethics in Public Relations and Advertising” class at DePaul University last quarter. Overall, there is a lack of ethics training for communicators to give them a foundation for ethical decision making. In fact, more than 70 percent of PR pros reported