May 7, 2011
We always look forward to catching up with old friends at the annual Publicity Club of Chicago (PCC) Golden Trumpet Luncheon, and yesterday’s event was no exception. Adding to this year’s fun: receiving three awards for our great work!
- The Eureka team earned a Golden Trumpet in the Marketing category for its “Eureka Creates Clean Pet Homes” program, which supported the launch of two innovative pet-focused vacuum cleaners. The introduction of Pet Expert and Pet Pal included visual mailers to media, outreach to influential bloggers and several interactive online contests for pet owners.
- The First Alert team received a Golden Trumpet in Issues Management for the “Get Alarmed” campaign conducted for October’s Fire Prevention Month. We used proprietary “alarming” statistics, aggressive media outreach and an interactive social media contest to support awareness of the need for smoke and carbon monoxide alarms and other life-saving fire safety messages.
- The Trex team won a Silver Trumpet in the Marketing category for its “Elevate Outdoor Living” campaign. This visual and interactive program supported the launch of Trex Transcend™, a new high-performance decking product, with trade show outreach, targeted mailers, one-on-one editorial meetings and a nationwide online contest featuring celebrity designers.
It’s an honor to be recognized for our work. Congratulations to the hard-working account teams, and to all the winners at the PCC event.