November 2, 2011
Our client Pergo has pulled out all of the stops for the launch of its new collection, Pergo XP – and we’ve been hard at work launching this laminate line to media! To show that Pergo XP – which stands for “extreme performance”– can withstand just about anything, Pergo staged an extreme challenge on the Venice Beach boardwalk in California, complete with elephants, male wrestlers in women’s heels and breakdancers wearing steel wool. Photos from the fun demonstration were featured on the Los Angeles Times website. In addition, we coordinated a fall home improvement-focused broadcast segment that aired around the country; we’re creating a fun, interactive press kit to be mailed to our priority media contacts; and we’re working with bloggers on makeover and home renovation projects. As this product launch continues to gain momentum, we look forward to sharing more information about Pergo XP to media.