January 30, 2012
Think home improvement stops in the winter? Not always. When it comes to adding warmth to the home, winter is just the right time, with great sales on fireplaces and other hearth supply products. That’s why we pitched tips from our client, Monessen, on when and how to give an outdated fireplace a new, modern look. As a result, we
January 23, 2012
In the Mix…Trex and LCWA Visit Meredith Editors
Did you know that one of the biggest media conglomerates in the country isn’t based in a New York City skyscraper? Meredith Corporation, home of Better Homes and Gardens, Ladies’ Home Journal, and dozens of other titles, is headquartered 1,000+ miles from the Big Apple – in Des Moines. Last week I went to Iowa with our client Trex to
January 18, 2012
In the Mix…Pergo Works with Blogger to Showcase New Product
As part of our promotion for the launch of Pergo’s new flooring collection, PERGO XP, we’ve been working with the “Mommy Digger” blog to document a living room renovation. A series of four posts has outlined the process, from décor selection to installation – while letting the blog’s readers know all about the new product’s key features and benefits. Looks
January 17, 2012
In the Mix…First Alert Hits 10,000 Facebook Fans!
Congratulations to the First Alert/LCWA team for reaching 10,000 fans! The team at LCWA has worked to spur conversation with fans, educate about important fire safety initiatives and give away products to consumers looking to try First Alert. With two completed sweepstakes and one in the works, and actively engaging the fan base, the page continues to grow and serve