March 15, 2012
The LCWA Research Group is busy conducting phone interviews as part of an internal communication assessment for a major financial services client. The 15-30 minute interviews with employees are designed to gather qualitative feedback on the company’s communications processes. The interviews are just one part of the assessment, which also includes a web-based survey of employees, and basic and advanced statistical analyses that will pinpoint high-impact improvements. We look forward to collecting all the data and analyzing the results in the coming weeks!