January 13, 2012
It can be hard to find inspiration in today’s newspapers, among stories of continued world and economic turmoil – but when the LCWA Everest College team pitched Everest College graduate Rebecca Malivuk’s story, the media took notice. Malivuk suffered many hardships in a short time and was frightened by her uncertain future. Determined to turn her life around, she enrolled
January 12, 2012
In the Mix…Electrolux Appoints Chief Design Officer
Electrolux made history this week with the appointment of the company’s first Chief Design Officer, Stefano Marzano, a prominent and renowned design industry leader. The LCWA team helped introduce Marzano to top-tier U.S. business and design media and quickly secured interviews for the new CDO. The introduction not only highlighted this new role within the company, but also marked Electrolux’s
January 6, 2012
In the Mix….First Alert’s “High Five” Sweepstakes
As part of a larger campaign to increase carbon monoxide (CO) awareness and legislation, we recently launched a “High Five” Facebook sweepstakes for First Alert in honor of two states that have had CO alarm laws in place for five or more years – Illinois and Massachusetts. The LCWA team has created a fan-gated sweepstakes, asking consumers across the country
January 3, 2012
In the Mix…Everest Graduate Provides New Years Inspiration
Need some inspiration for your New Year’s resolutions? Look no further than Anthony Phillips. As a professional NFL football player, Phillips seemed to have it made, until a series of debilitating injuries sidelined his dream. With no safety net or backup career, Phillips fell on hard times and depression – until he decided to take his life into his own