January 10, 2013
LCWA is proud to announce the addition of Life Fitness, a global leader in commercial fitness equipment manufacturing, to our client roster! We kicked of our relationship this week, when we helped Life Fitness get blood pumping with an exciting announcement for the Consumer Electronics Show (CES). As the first fitness equipment manufacturer to open portions of its product platform to allow for third-party app development, Life Fitness has proven it’s on the frontier of fitness technology. For CES, LCWA announced two mobile apps that will integrate with the company’s cardio equipment to help user’s automatically log workout statistics such as time, distance and calories burned when their mobile device is connected to Life Fitness equipment. We’re just at the starting line of this new partnership, and can’t wait for the marathon ahead!