May 10, 2013
As technology and social media evolve, it’s exciting to figure how PR will change too with the new trends. This week, there were many celebrated successes as brands capture more consumer attention via digital means. Here’s a quick look at a few of them:
- Tablet Takeover: How many of you now use your tablet as your go-to digital device? Our friends at Hearst Corporation are capitalizing and just surpassed one million tablet subscribers. Could tablet subscriptions out-pace print soon?
- Google Glass: As the world awaits the launch of Google Glass, many brands are taking this time to figure out how it will affect marketing. ReadWriteWeb shared this helpful guide to what we should know about the new technology.
- Pinterest Paradox: Although some brands are leading the way with popular brand boards, it seems consumers still drive the most engagement on the popular social network. Looks like we still have some work to do.
- Klout Perks Up: In some opinions, Klout Perks aren’t very enticing. American Airlines is looking to change that with access to their Admirals Clubs for those with a score above 55, making it tempting for many to get back to raising their score.