Posts By Month

November 25, 2013

Eureka Rolls in with a Powerful Prize

Drumroll please! After a three-month, tiered Facebook contest, Eureka today announced the winner of its “The Most Powerful Experience” contest, with a little help from LCWA. The premise of the contest was simple: Eureka showed fans a power-packed moment for the new Eureka AirSpeed ULTRA vacuum as it held up a 3,000 Mazda Miata, and then asked fans to share
November 22, 2013

Favorite Finds

It’s not Thanksgiving yet, but here are some delicious finds from social media this week! Word of the Year: Raise your hand if you’ve ever taken a “selfie!” The Oxford English Dictionaries have named “selfie” as the 2013 Word of the Year. Social media breakthrough, or sign of the apocalypse? You decide. Advertising Favorites: Social video marketing firm Unruly has
November 18, 2013

A Rewarding Profession

The public relations profession offers a plethora of rewarding experiences, many of which focus on helping our clients successfully market and promote their products and services. Then, there are occasions when we support initiatives that are especially gratifying in a different way. These would be clients’ assignments that involve public service, cause-related programs or charitable work. Recent LCWA efforts include
November 15, 2013

Favorite Finds

As PR professionals, we experience the ongoing evolution of the industry. With new social media channels becoming a bigger part of our everyday lives, as well as smartphones and tablets making communication easier than ever, we learn new ways to refine our skills and help clients communicate their messages. Here are my favorite finds for this week that offer a