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January has already flown by, leaving us with two polar vortexes under our belts! Here’s what I was reading this week while huddled inside: Beyond Google Alerts – PR pros know that you can’t always count on Google Alerts to catch your client’s news – we’ve all been burned by that method before.  Inc.com suggests a few ways to think

The weather may be cold, but social media is hot! Below are some of the stories I found most interesting this week: Facebook Algorithm – Facebook’s new algorithm continues to frustrate – with many arguing that it’s bad for users who are missing out on content from friends and the pages they follow. Facebook Failure Prediction – On that note,

With the recent snowstorms sweeping the country, the LCWA/Snow Joe team was hard at work encouraging television to showcase the power and innovation behind the latest snow blower – the Snow Joe iON.  The battery-powered unit was featured on both WGN-TVin Chicago and on the national “Fox & Friends” to show viewers how to handle all of the snow brought

LCWA kicked off the new year with a new client – the Accreditation Association for Ambulatory Health Care (AAAHC). Joining our lengthy roster of health care clients, AAAHC is the leader in ambulatory health care accreditation and accredits a variety of ambulatory health care organizations, including ambulatory surgery centers, college student health centers, health plans/managed care organizations and medical homes.