April 23, 2014
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Until last week, many Chicagoans probably didn’t know that their favorite workout machines may be manufactured right here in their hometown. But thanks to a local morning news crew, that is all changing. LCWA recently pitched and secured coverage for the Life Fitness manufacturing story on the Chicago CBS affiliate, WBBM-TV. On April 16, four short segments, filmed live at the Franklin Park Life Fitness plant, aired over the course of the 5-7 a.m. morning newscast, and each showcased the care and quality that the company pours into its products, as well as the faces and stories of the hard working Chicagoans who build them. Reporter Vince Gerasole of WBBM-TV joined Life Fitness and LCWA at the plant last Wednesday to learn firsthand what it takes to makes the best cardio equipment in the world. Life Fitness President Chris Clawson toured Vince around the facility, got his heart racing on a Discover treadmill with the latest in fitness technology and introduced Vince to the skilled members of the plant’s elite treadmill team. Treadmill team members walk thousands of miles on Life Fitness treadmills to ensure they meet the highest standards for durability and performance. Check out one of our favorite segments here.