July 30, 2014
We’re in the final days of the nominations phase for our client Life Fitness’ Personal Trainers to Watch competition! Fitness professionals around the globe have until tomorrow, July 31, to be nominated or nominate themselves for the Personal Trainers to Watch program at www.lifefitness.com/personaltrainers. The 10 finalists will be invited to participate in a live global competition in New York City
July 28, 2014
First Alert Bark Genie Launch Gains National Attention
Excessive barking is a huge problem for America’s 83.3 million dog owners – not to mention their neighbors. In fact, with 30-40% of dogs barking excessively, this issue can lead to strained relationships – and is the third most likely reason dogs end up in shelters. Enter LCWA client First Alert for Pets, and its new Bark Genie tools (Automatic and Handheld),
July 25, 2014
Favorite Finds
Another week of fluctuating Chicago summer weather brings a week of new digital campaigns and tech upgrades. Here’s what made the top spots this week: Googlecould be submitting a proposal to the NY Department of IT to convert all NYC pay phones into free Wi-Fi hotspots. Google along with other tech companies such as IBM, Samsung and Sisco were in
July 22, 2014
Bringing a Local Angle to a National Brand
When reaching out to a media outlet in a small or regional market, it’s important to consider why its audience cares about the story you’re telling – it’s important to communicate, “what’s in it for them?” With this in mind, LCWA recently launched a regional outreach program on behalf of client Trex Company, the world’s largest manufacturer of high-performance wood-alternative