October 17, 2014
There are a lot of questions – and some answers – in this week’s roundup of my favorite finds:
- Is Your Page Performing? – This infographicfrom Quintly shows the average key performance statistics for Facebook pages of all sizes in September. How does your brand compare?
- Turnip for What?– First Lady Michelle Obama used popular social platform Vine to reach young Americans as part of her “Let’s Move” healthy living campaign. Check out her parody of “Turn Down for What” here
- Are We Lovin’ It?– McDonald’s launched its Our Food, Your Questions campaign, which is intended to answer consumers’ inquiries and concerns about its products. The chain is soliciting questions through the brand’s Twitterand Facebookaccounts, claiming they’ll answer even the toughest or most controversial questions. Do we really want to know?
- Clear Communication on Ebola – How we communicate during a crisis will influence how audiences respond. International best-selling author and marketing leader Seth Godin argues that “education—clear, fact-based and actionable education—is the single most effective thing we can do during the early stages of a contagion.”
