Last month I attended the last PRSA Chicago program of 2014 – “Spin Sucks: Creating Compelling Content for Google and Humans in 2015” presented by Gini Dietrich. Many of us PR pros look to Gini for her humorous and on-point insights on Twitter and her blog – Spin Sucks– but it was nice to get an in-person perspective from her

It’s a short work week for the Thanksgiving holiday, but there was no shortage of news stories. Here are some of the headlines, tips and tales that caught our attention: Smell-o-Vision is here! Rumored to be in development for years (literally…. years) the untapped potential for smell-technology is starting to become a reality. Debuting at London’s Heathrow airport is the “Scent

This week – just in time for the holidays – the First Alert team at LCWA was thrilled to help support First Alert and its work with the CBS Chicago Cares telethon, benefiting  the American Red Cross – Greater Chicago Region. First Alert played a prominent role in the day, including presenting the Red Cross with a $48,000 check for its Team

Last week, LCWA was on hand to help our client, Oakbrook Center, with the grand opening of DreamWorks Animation’s Adventure to Santa—a state-of-the-art, high-tech holiday cottage that allows visitors to embark on a virtual journey to the North Pole. Guests at the event enjoyed a spectacular light show, photographs with Shrek, food from several restaurants at Oakbrook Center and the opportunity to