The 2014 International Builders’ Show in Las Vegas proved a great success for our client Trex Company! Showcasing a beautiful display of its comprehensive portfolio of high-performance decking, railing and outdoor living products, Trex demonstrated that it offers everything needed to build an eco-friendly deck from start to finish. In addition to building professionals, this year’s show attracted a good mix of representatives from consumer and trade

With the Super Bowl winner crowned and the start of the winter Olympic Games in Sochi, real-time marketing has been the focus of this week’s top social media stories.  Esurance kicked things off this week with their commercial and Twitter contest which launched after the Super Bowl. The contest had followers tweet using the hashtag #EsuranceSave30 for a chance to

January has already flown by, leaving us with two polar vortexes under our belts! Here’s what I was reading this week while huddled inside: Beyond Google Alerts – PR pros know that you can’t always count on Google Alerts to catch your client’s news – we’ve all been burned by that method before.  Inc.com suggests a few ways to think

The weather may be cold, but social media is hot! Below are some of the stories I found most interesting this week: Facebook Algorithm – Facebook’s new algorithm continues to frustrate – with many arguing that it’s bad for users who are missing out on content from friends and the pages they follow. Facebook Failure Prediction – On that note,