We recently traveled to New York City to assist our client Life Fitness in naming the top personal trainer for 2014 at their annual Personal Trainers to Watch competition. The 10 elite finalists spanned the globe, representing five continents and six countries and competed in a live global competition on Friday, Oct. 17 at DavidBartonGym. The finalists were judged on their

Happy Halloween! This week was full of tricks and treats. Following are just a few of the stories we collected in our treat bag: Tricks Too Soon?!: Nothing was scarier this week than the continued concern and coverage of the Ebola crisis. In the spirit of the season, a British nightclub decided to host an Ebola-themed Halloween partycom plete with

This month LCWA took two board members from the American Academy of Dental Sleep Medicine (AADSM) through the offices of influential health media to introduce editors to a surprising solution to treating sleep apnea – available from a dentist!  More than 25 million Americans suffer from sleep apnea in the U.S. and an estimated 50 percent of those diagnosed can’t

Last week I was very lucky to attend the fall meeting of our Public Relations Global Network (PRGN) affiliates in London. I always enjoy the opportunity to meet with the principals from our partner agencies around the world, and this meeting was no exception. Here were some of the highlights: Big Picture Perspective. During the conference, I led a roundtable